curly - colorful - creative
The Homestead Resort
June 2022 - Present
Professional Duties and Experience:
Property Photography (see below)
Social Media Management (Instagram, Facebook, and Tiktok)
Post scheduling via. Spout Social
Copywriting and company-wide communication
Influencer Recruitment
Campaign Management
Google, Yelp, and Trip Advisor Review management
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See below for more.
High Performing Content
Short Form Video
Goal: Reach larger market of Northern Michigan, drive follows, increase bookings
Brought previous short-form video knowledge to The Homestead Team and began sharing Reels and Tiktok videos to reach more guests and increase page visibility.
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Results over the last 90 Days:
Reach +15.8%
Reached +20.4% more accounts that weren't following already
Impressions +33.9% (500,163)
Profile Visits +89.3%
Website Taps +25.2%
Professional Property Photography
All images taken by Olivia Shannon
